MELISSA SCHILLING'S STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION IS THE _1 INNOVATION STRATEGY TEXT IN THE WORLD. IT APPROACHES THE SUBJECT OF INNOVATION MANAGEMENT AS A STRATEGIC PROCESS AND IS ORGANIZED TO MIRROR THE STRATEGIC MANAGEMENT PROCESS USED IN MOST STRATEGY TEXTBOOKS, PROGRESSING FROM ASSESSING THE COMPETITIVE DYNAMICS OF A SITUATION TO STRATEGY FORMULATION, TO STRATEGY IMPLEMENTATION.